Welcome to OnePageMkt 1.00, a blog where fundamentals of Marketing are shared and discussed, together with its main processes, principles, definitions, concepts, and most importantly, real marketing stories and applications; for those who have not been deeply exposed, but are interested in learning and understanding better the topic.
The content is based on more than 6 thousand days (around 48 thousand hours) of personal work experience in the field, and being exposed to customers, consumers, peers and subordinates; having discussions with bosses, advertising creatives, research agency executives and regulators; dealing with competitors, (permanent) economic crises, sales quotas, the end of the month and the year closing; preparing (lots of) new product introductions, marketing plans and business budgets; participating in strategy discussion sessions, inspiring experiences and (fortunately) being near to very talented people.
The content will also be based on research of real marketing stories, from different industries and companies, always with the purpose of trying to portray the application of the marketing principles and its results.
I hope this blog serve its purpose: to transmit the passion and excitement that marketing provides.
Enjoy!
Ernesto
OnePageMkt 1.0 Eng 