When people ask me about what is Marketing, the first response that comes to my mind is «it’s about strategy», but I know that it is also about intuition; it is about what you want to achieve with your business, and how to do it; it’s about common sense, but also about technique and expertise; it’s about creating value for everyone, about influencing people (internally and externally), but also about freedom of choice among different alternatives; it’s about making money, but also about creating jobs, about helping boost the economy and developing new industries.
It requires personal and institutional ethics, strong principles and values. Marketing DOES NOT create needs (read Maslow and Kotler), all needs are inherent to human nature. Marketing helps to satisfy consumer demands. Marketing in the 21st century can not be understood without helping to create shared social conscious and responsibility, sustainability, ecology awareness and action.
All companies need to be closer to their customers and consumers, walk with their shoes, understand better their needs, wants and demands. Doing the opposite is suicidal.
Cheers,
Ernesto
OnePageMkt 1.0 Eng 