OnePageMkt 1.10: Introduction

When people ask me about what is Marketing, the first response that comes to my mind is «it’s about strategy», but I know that it is also about intuition; it is about what you want to achieve with your business, and how to do it; it’s about common sense, but also about technique and expertise; it’s about creating value for everyone, about influencing people (internally and externally), but also about freedom of choice among different alternatives; it’s about making money, but also about creating jobs, about helping boost the economy and developing new industries.

It requires personal and institutional ethics, strong principles and values. Marketing DOES NOT create needs (read Maslow and Kotler), all needs are inherent to human nature. Marketing helps to satisfy consumer demands. Marketing in the 21st century can not be understood without helping to create shared social conscious and responsibility, sustainability, ecology awareness and action.

All companies need to be closer to their customers and consumers, walk with their shoes, understand better their needs, wants and demands. Doing the opposite is suicidal.

Cheers,

Ernesto

OnePageMkt 1.00: Marketing for Everyone

Welcome to OnePageMkt 1.00, a blog where fundamentals of Marketing are shared and discussed, together with its main processes, principles, definitions, concepts, and most importantly, real marketing stories and applications; for those who have not been deeply exposed, but are interested in learning and understanding better the topic.

The content is based on more than 6 thousand days (around 48 thousand hours) of personal work experience in the field, and being exposed to customers, consumers, peers and subordinates; having discussions with bosses, advertising creatives, research agency executives and regulators; dealing with competitors, (permanent) economic crises, sales quotas, the end of the month and the year closing; preparing (lots of) new product introductions, marketing plans and business budgets; participating in strategy discussion sessions, inspiring experiences and (fortunately) being near to very talented people.

The content will also be based on research of real marketing stories, from different industries and companies, always with the purpose of trying to portray the application of the marketing principles and its results.

I hope this blog serve its purpose: to transmit the passion and excitement that marketing provides.

Enjoy!

Ernesto